Sweetheart Hardware sells products for surfboarding, snowboarding, and skateboarding. Women make up roughly 25% of athletes in boarding sports but are often underrepresented. The focus of the brand is to build community and empower women who partake in these sports.
With the theme of empowerment and community in mind, the main design element used throughout the branding became collages of girls boarding. Each package highlights an inspirational female boarder who paved the way for girls today. The text on each package is placed on as a sticker, this was inspired by board stickers. The colours and text are edgy and bold.