Bard on the Beach is a Shakespeare festival in Vancouver. Over the summer they put on a series of Shakespeare’s plays on the waterfront in Vanier Park. The organization aims to make these classic plays accessible to everyone. One of their biggest goals is to get children and young adults more interested in literature and plays.
I created comical illustrations of what Shakespeare (nicknamed ‘The Bard’) would look like on the beach to brand the summer series. The design is fun, upbeat, and light hearted to attract their target audience